Fetion

 

Project Brief:

Fetion is an Integrated Communication Service launched by China Mobile. It includes voice(IVR), GPRS, SMS and other means of communication, covering three different forms (complete real time, near real-time and non real-time) of customer communication needs, to achieve seamless communication services between the Internet and mobile internet. Fetion allows users to send messages from PC to mobile phone, without any limitations; it also allow users to start a voice conversation with friends at anytime anyplace, and enjoy the lowest fare charge. Fetion also allows seamless file transfer and receiving at different end with different formats. MP3, pictures, office files, and other formats of files can be transferred freely, which enable users to keep smooth and effective communication with friends at anytime anywhere.

Peopeo’s Job:

Peopeo team provided services from information architecture design, user experience study, usability testing, product optimization, interaction design, user interface design, UI specifications, high-fidelity prototyping, market promotion materials design, poster and ads design, flash demo design, etc. The versions that Peopeo team had designed for the clients include Fetion mobile 3.2, desktop 4.1, Wefound and Aspad MID versions as well.

The Challenge:

The old version of Fetion was relatively simple, lack of many necessary features to allow seamless services at different end, the interactions were also very traditional feature phone style, and the layouts were just listing layouts or palace-like format.  However, with the development of the mobile operating system and the phone itself, new ways of interactions can be provided, also different group of people may also have different requirements for the services.

The Solution:

Peopeo team based on the new upgraded mobile phone operating technology, together with the consideration of users’ intuitive operating behavior, came up with novel interactive interactions, bold use of brilliant colors, while also consider the special characteristics of various platforms and positioning. For example, the mobile version 3.2 used gorgeous colors, while desktop 4.1 used the China Mobile’s corporation image blue color (of course users can also customized the themes). Fetion at Aspad was business line style, while at Wefound was semi-transparent crystal style. The interactions design was also taken into account the way the target population and the special features of the platform. Optimized product plan and improving design were provided as well after usability testing and user experience study, and realized in the new version of Fetion, such as offline messages delivering and offline file transferring, etc.

Clients & Partners:

China Mobile, Aspire-Fetion, Feinno Communications.