Mwuaah Micro Voice Blog
Project Brief:
Mwuaah micro-blog is a third party client app based on the open API of sina weibo. It supports not only to collect, review, and forwarding functions, but also to forward blog content and/or images to contacts in address book through SMS or MMS. Moreover, it is completely free. The major cool feature about Mwuaah is its voice micro-blogging function, which is so convenient and entertaining. Users can easily record and publish a voice blog when the water is dropping, and they can also insert different voice effects, which bring in more fun. The editors of Mwuaah also select and push clear some interesting voice blogs to Voice Square among those clear quality, and fun voice blogs which user generated. Everyone can listen to them just by simple clicking the water-drop shaped icon. Mwuaah also allow users to record and publish their feedbacks and feelings via voice, which help users to remove from such trouble of typing.
PeoPeo’s Job:
From market research, competitors’ research, user study, define personas, use cases, product architecture, task flows, low-fidelity prototype, interaction design, high-fidelity prototype, UI specifications, implementation and tech support, VI design, etc. Peopeo team helped this project from an idea to the market.
The Challenge:
There were already many micro-blog client apps in the market, how to stand out among them, with fresh and interesting features, new interactive ways to attract more users, and maintain active user viscosity, that was the major challenge Peopeo team faced.
The Solution:
For the aspect of interaction, Peopeo team had designed new innovative interaction methods. For example, Peopeo team provided the experience for browsing the private messages just like how we quickly look through all the envelopers and letters. Bring offline real life experiences to the mobile platform, which is familiar yet fresh; Celebrity Square allow users to toggle to browse and search; When recording the voices, Peopeo team also creatively designed a water-dropping animation, vivid and fun. For the aspect of color, Peopeo team designed the app with rich and light color, with varied details. When designing the VI system, Peopeo named this app “Mwuaah”, which pronounced like kissing. Water drop was used as the basic element; even users’ profile image, buttons and icons had been design like water drops. Such design brings users close in heart, enhances the user experiences, plants the product deep into users’ psychological world, and makes it more popular. So, Mwuaah, come closer, dear.
Clients & Partners:
Hisunsray
