PingAn Bank Microfinance
Project Brief:
This is a redesign for PingAn bank micro loan programs. The new design will be parallel with insurance, banking and other first level webpages. And it need to be more fit with market demand.
The Challenge:
The overall requirements for the new micro loan program site: professional, intellectual, steady and reliable; create a vivid and effective sales environment; emphasize online communication, online sales, IB (telephone sales), etc.; strong sales orientation.
The Solution:
Starting from the target user analysis, through the establishment of the personas, Peopeo team analyzed the use case, build up the site map and information architecture, design the layouts, interactions and interfaces, and the product strategies. Peopeo team had gone through every details to help shape a successful products.
1 Different colors have been used for different products mainly to convey the concept of product value. The color had been used for each product page addition to color of PingAn corporate image colors. Blue is calm and rational; orange is full of enthusiasm and fashion; green make people feel easy, sustainable; and yellow is noble, and brilliant. Hence, small consumer loans is easy, so green has been used as primary colors. The new Generation Loan page used orange color.
(2) Vivid image of real people have been used for the ads banners on the pages. to strengthen peace and human cultures closer communication with the user’s distance and enhanced affinity, and bring real convincing and appealing. In addition to the main picture into banner advertising, and enhanced visual effects and impact. (Currently the design is to find a picture of resources, will take into account the actual use of copyright issues, but banking products with images of people to promote a number of large international banks and financial institutions the usual means, in draw closer, to convey information effectively is very have practical significance.)
3 forum yet lively in the regular arrangement, each block with rounded corners, columns and photos, so gentle and humane.
4 with overall elegance and detail at the front of the corresponding analysis of the primary colors and color safe business.
5 In the arrangement of the content is also based on the user’s cognitive style and visual habits and needs to do to convey the information content of the corresponding primary and secondary consideration.
6 to consider the full layout and typesetting permeability, are appropriate, rigorous and lively.
7 step loan process diagram using clear, and placed in a conspicuous position.
8 conscious layout and page through the form, content, leading to drive sales.
Clients & Partners:
PingAn Bank
