XCar iphone App

Project Brief:

Xcar is one of the largest car community/car forum/and car club, Xcar website is one of the largest car theme community, which includes 85 major brands auto club in 32 domestic provinces, and 36 customized discussion section. With the development and the trend of mobile Internet, Xcar decide to come out with their mobile version, to reach more audience easily.

PeoPeo’s Job:

Peopeo had provided design service for Xcar mobile version. Peopeo team started from in depth research on Xcar target users, market and products, together with the requirements from the clients, designed the mobile site information architecture and the user interfaces. Xcar brands, the user experiences in operation process and task flows had been carefully taken into consideration and proper designed.

The Challenge:

Xcar is an industry vertical portal site, there are so many features and contents, also has a relatively large scale users base, who has different requirements for the information, images, news and so on. The challenge was how to design a clean but efficient browser method and content layout, and smoothly flow meet different users’ reading habits, all within such a small sized screen.

Through clever design of the layouts, and interactions, together with the consideration of task trigger and react characters in iphone platform, Peopeo design brings a clear presentation of information, car models, forums, shopping guide, news, quotes, evaluation, etc., which also meet the operation habits of different users.

Clients & Partners:

Xcar, Itotem